Celebrating Harry Potter and the Cursed Child with a #MuggleMob!

Harry Potter can stop traffic.

Today, hundreds of Harry Potter fans formed a massive #MuggleMob, taking over Broadway in front of the Scholastic headquarters building in SoHo, just 10 days before the highly anticipated release of the eighth Harry Potter story, Harry Potter and the Cursed Child Parts One and Two.

Scholastic employees and their children flooded onto the street reading from a favorite Harry Potter book, set to inspiring music from the films. Then, they lifted their Cursed Child paddles, faced the building, and watched as a 130-ft. banner of the Harry Potter and the Cursed Child script book cover cascaded down the 12 stories.

Watch:

 

There are so many other angles to see, too! Here's a roundup of some of the media coverage:

And check out a Storify of the event showing fan reactions: