Fast Company
How Scholastic Kept Its Relevance in a Digital World
http://www.fastcompany.com/3030450/bottom-line/how-scholastic-kept-its-relevance-in-a-digital-world
It's no secret the worlds of publishing, education, and technology have changed in the 90+ years since Scholastic has been in business. So how do we stay relevant? Fast Company takes a look at our strategies, noting our "360-view approach" distinguishes us from others who "too narrowly focus on literacy in its traditional form."
The bottom line, says Fast Company: "Scholastic's secret sauce is the development of a complementary media strategy across a variety of mediums, without losing focus on the company's mission."
