Get out the confetti because this month, Klutz – the creator of premium book-based activity kits for kids – is celebrating its 40th anniversary! The Klutz team be kicking off the celebration at –where else? – the American International Toy Fair in New York City! Over the last 40 years, Klutz has offered a wide variety of activity kits bursting with a unique combination of crystal-clear instructions, custom tools and materials, and chock-full of project ideas to kick-start creativity. Klutz was acquired by Scholastic in 2002, and the brand recently announced the launch of Klutz Jr., a set of book and craft kits for ages four and up.
“We are delighted to reach this milestone,” says Klutz SVP and GM Stacy Lellos. “Just this week, Scholastic’s Kids & Family Reading Report™, 6th Edition revealed 78% of parents with kids 6–17 wish their child would do more things that did not involve screen time. After 40 years, Klutz continues to relentlessly innovate on trends in the market to deliver those quality, unplugged experiences that inspire creativity in every kid. We are thrilled to celebrate our 40th anniversary by presenting 25 new hands-on activity kits, including four all-new kits in the recently announced Klutz Jr. line.”
If you're attending the Toy Fair, Klutz will have cake in their booth (#347) in honor of their anniversary on Saturday, February 18 at 2 pm.
You can learn more about some of the products that will be highlighted at Toy Fair over at the official press release.