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Scholastic's 10 trends in children's books for 2010

Scholastic’s 10 trends in children’s books for 2010

By on December 8th, 2010

The end of the year is fast-approaching, and we’re getting reflective here at Scholastic. So we thought it would be fun to ask the experts from Scholastic Book Clubs and Scholastic Book Fairs to help us come up with 10 trends they saw in children’s books in 2010.

Here’s what they came up with!

What do you think? What did they miss? What are your favorite books from some of these categories?

  1. The expanding Young Adult (YA) audience: More and more adults are reading YA books, as the audience for these stories expands.
  2. The year of dystopian fiction: With best-selling series like The Hunger Games and The Maze Runner, readers can’t seem to get enough of fiction that suggests the future may be worse than the present.
  3. Mythology-based fantasy: Rick Riordan’s Percy Jackson series set the trend – and now series like The Kane Chronicles, Lost Heroes of Olympus and Goddess Girls are capitalizing.
  4. Multimedia series: The 39 Clues, Skeleton Creek and The Search for WondLa are hooking readers with stories that go beyond the printed page and meet kids where they are online or via video.
  5. A focus on popular characters – from all media: Kids love to read books about characters they know and recognize from books, movies and television shows. Titles centered around those popular characters (like Fancy Nancy, David Shannon’s “David,” or Toy Story characters) are top sellers.
  6. The shift in picture books: Publishers are publishing about 25 to 30 percent fewer picture book titles than they used to as some parents want their kids to read more challenging books at younger ages. The new trend is leading to popular picture book characters such as Pinkalicious, Splat Cat and Brown Bear, Brown Bear showing up in Beginning Reader books.
  7. The return to humor: Given the effects of the recession on families, it is nice to see a rise in the humor category, fueled by the success of the Diary of a Wimpy Kid series, Dav Pilkey’s The Adventures of Ook & Gluk: Kung-Fu Cavemen from the Future, and popular media characters like Spongebob, and Phineas & Ferb.
  8. The rise of the diary and journal format: The Diary of a Wimpy Kid series is the most well-know example of this trend, but the success of Wimpy Kid is leading to popular titles such as Dear Dumb Diary, Dork Diaries, The Popularity Papers, and Big Nate.
  9. Special-needs protagonists: There is a growing body of literary fiction with main characters who have special needs, particularly Aspergers Syndrome and Autism. Examples: My Brother Charlie, Marcelo in the Real World, Mockingbird, and Rules.
  10. Paranormal romance beyond vampires: The success of titles like Shiver and Linger, Beautiful Creatures, Immortal, and Prophesy of the Sisters shows this genre is still uber-popular and continues to expand.

5 comments

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Comments

 
Kristin says...

Thank you so much for this post! I'm constantly advocating for these books (against judgement that they're too juvenile for young adults or even adult adults) because they're inspiring people to read. Would you mind if I reposted this entry to my blog with a link back that credits you?


Comment on December 9, 2010 at 12:00 am

 
Ryan says...

I'm actually a little disheartened with the decrease in picture books. Despite its simplicity, a great picture book can also inspire children to get into illustrating. My daughter recently discovered Matthew Gollub's Jazz Fly 2, which has inspired her to make her own book about insect musicians.


Comment on December 9, 2010 at 6:45 am

 
Morgan Baden says...

We'd be honored, Kristin!

Ryan, we love that your daughter is creating her own book. How special!


Comment on December 9, 2010 at 2:14 pm

 
Caddy says...

Thanks for posting this. I really love Children's and Young Adult books and I find reading about the trends and how society affects book reading and vice versa interesting.


Comment on December 9, 2010 at 2:33 pm

 
readalouddad.com says...

I love to see so many different trends! Every one makes the world of children's literature richer.

We all are different and the more diverse the choices, the bigger number of kids we bring into reading!

Read Aloud Dad

http://www.ReadAloudDad.oom


Comment on December 10, 2010 at 4:21 pm

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