Green is the new black.
By Scholastic on April 11th, 2008
From celebrities arriving in hybrid style at the Oscars to teens changing one light bulb at a time, to those who lined up for the limited edition Anya Hindmarch “I’m Not A Plastic” shopping bags in NYC not long ago (yes…we do everything designer here), everyone is starting to think green.
I’ve been reading Ben Rimes’s Earth Day Series over at The Tech Savvy Educator, which is tremendous–in part because I’m always on the lookout for cool new games, and in part because I agree that, indeed, “Earth Day should be everyday.” (Although I’m a little bit scared of what the Google Earth temperature data will show me when I delve deep.)
Here at the home of the big red dog, we’ve been doing our fair share of greening as well…we recently launched a very cool online community, ActGreen, for kids and teachers that tracks green actions and rewards kids for green bahaviors. Kids feed the “greenerator” with their earth-friendly activities and commit to taking small steps towards helping the planet. Since the launch only a month or so ago, 10,000 kids have already joined the ActGreen Team to help the planet.
Additionally, through our partnership with the AMAZING American Museum of Natural History (my favorite museum in NYC–the blue whale exhibit is mind-blowing), we’ve been asking kids to report their thoughts on everything environmental from climate change to ecotourism to spiders. The results of the Kids Environmental Report Card are due out on Earth Day…and they’re sure to be interesting (You’ll be hearing more from Jen on that!).
More than all this…Scholastic Corporate recently announced its goals for a long-term paper procurement policy, which commits to:
“By year-end 2008, we will expect all paper manufactured for Scholastic product to be free of unacceptable sources of fiber as described by the Forest Stewardship Council (FSC) controlled wood standard.
By 2012, Scholastic’s goal for publications paper purchases will be for 30% to be FSC-certified. Our suppliers will be required to possess independent third party certification of sustainable forestry practices for all forests they own or manage.”
And…add to this the fact that we’ve totally revamped our rooftop corporate cafeteria (aptly named the Greenhouse) in earthy style with lush, beautiful plants and earthfriendly furniture, and you’ll agree, we’re turning the red bar green (Metaphorically, of course)!